What I've Built
A look at the systems, offers, and content engines I've built with Growthline.
Insurance Agency Lead EngineA Python tool that scores and ranks insurance agencies as prospects. It applies a 100-point model across eight factors and writes a ranked Excel workbook with live formulas, so editing one weight rescores every lead. I used it to compile and rank a starter list of 25 agencies across NJ, PA, DE, and NYC.
- 100-Point Model
- 25 Agencies Scored
- Python + Live Excel
Qualified Lead Sprint: Light Cattle Co.Light Cattle Co. is a performance Quarter Horse breeding operation standing three stallions to a national market. I ran a Qualified Lead Sprint: pulled 30 real competitors from 2025 NBHA Super Show results, mapped each to the right stallion's buyer tier, and wrote outreach in the owner's voice that referenced each prospect's own horse — plus a tracker to manage follow-up.
- 30 Qualified Prospects
- 3 Stallion Tiers
- Outreach From Real Data
Building GrowthlineBuilding an AI-powered lead generation company for independent insurance agencies from the ground up — offer, brand, content, and systems.
- Build in Public
- Founder
- Insurance
Content & Voice SystemA documented voice file, content templates, and LinkedIn content engine that produces on-brand output without rewriting from scratch each time.
- Content Systems
- Brand
The Edge
A marketing major with a minor in risk management and insurance. I understand how to build demand and why insurance buyers are hard to reach. Most people working in marketing do not know the difference between admitted and non-admitted markets. Most people working in insurance do not know how to build a content system. I sit in between.
Independent Agencies
Regional MGAs
Commercial Lines
P&C
Lead Generation
AI Research